We have a wealth of great content to help you in your digital marketing efforts. More resources are coming soon so check back often!
Personas Guide
You may think you know who your customers are but how well have you defined their concerns, their interests, and their psychographics? This guide will help you?define and segment your customers like never before. After reading it?you can?develop?as many Personas as necessary. This process is key for all businesses and helps everyone from sales, strategy, R&D, HR, and even operations. You will be more streamlined and organized than ever before.
Social Media 101
Looking to start with social media but you need all the info you weren’t taught in school? Want a quick guide to the basics of building a great following and an engaged user base? This is a great start. We cover: Where to be online, how to be there and what to do once you’re there. You will learn about Facebook, Twitter, LinkedIn and YouTube. While these sites change frequently, the basic info remains crucial to know. Get started on the right foot!
Marketing Benchmarks
Data from 7,000 customers was gathered and analyzed to find out what helps generate traffic, leads and sales. This is a detailed and actionable report that will motivate and inspire you to assess your own marketing efforts. It is also a great tool for convincing your firm to invest more in the web. This report is an easy read but will surely come in handy.
16 Reasons NOT To Invest In Social Media
Do you have people at your firm who still need convincing that Social Media is not just a fad? Are you facing cultural resistance or some “analog executives” who are reluctant to invest in the web? You are not alone! This is a whitepaper we developed with award winning speaker and business coach?Jeff Blackman. Inside, we tackle the 16 reasons businesses kill great ideas and innovation. You will learn to identify why people and businesses fail to stay current. This will spark new conversations and address issues as they come up. It is a quick read and will be a great start to a new digital future at your firm.
Pinterest For Business
Pinterest is one of the fastest growing social networks. It is a photo based network that can drive tremendous traffic if run effectively. This free guide to using Pinterest for business will tell you everything about the network and teach you the best practices for driving both traffic and leads. It includes everything you need to create an account and start driving followers plus examples. Don’t miss out on this great resource for beginners and seasoned users alike.